South Lake Tahoe Real Estate: Strictly Business or Can You Befriend Your Client?


Buying and selling a home can be an emotional and stressful time in ones walk of life.  Often the agent is a friend already, but sometimes the process starts out with a cold search for the right person to represent you.  Interviewing an agent can give you an idea of who they are and how they operate, but it won’t be until you are deep in the throws of a deal that you really find out what they are made of.

Letting someone into the details of your transaction can easily step over the line of business into relationship.  As an agent, I am privy to what is really happening in the lives of my clients.  Being human, I can’t help but be moved by the victories and trials that my clients face…and I believe this to be entirely natural on every level.  Bottom line is there comes a point in the process of representation that I begin to care.  Care about the client as a person in spite of being a client.  God designed me to value relationship and crave connection and through my work is where I am introduced to the majority of the possibilities of new relationships.

So is it unprofessional to become friends with your clients during and after the deal?  You could get a rainbow of answers to this question but if you are asking me, I say absolutely it is not.  And I would hope that my clients agree.

As an agent, I am required to wear many hats.  Chauffeur, contractor, financial manager, counselor and administrative genius to name a few.  But often I find myself in the roll of counselor because while we are conducting real estate transactions…LIFE is still happening.  And aren’t we people first and clients after that? It is an important gift to be a good listener and hear what is being said…and more valuable to hear what is not being said.

I have done quite a bit of international ministry work over the years.  One of my mentors taught me early on that the most important thing that I can do with my life is to “stop for the one”.  She wasn’t interested in saving the world or massive crowds, she was interested in helping the one person that was brought to cross her path through divine appointment.   She valued people as individuals and saw each person as a unique and important contributor to the world.  I have tried my best to adopt this mentality and it has been an asset in my career in real estate.  Technically my job is to facilitate the buying and selling of houses but my heart would reinvent the wheel and say it is helping people through the process of finding a home or letting go of the one they already have.  How many of you know that letting go can be one of the hardest things that you ever do?  Being a shoulder to cry on is part of the job…and I wouldn’t have it any other way.

At Realty World, I am surrounded with people who are on the same train of thought.  There is an atmosphere of trust and genuine concern for one another.  You just don’t find this in every real estate office…often it is about numbers and deals… and numbers. Business, business, business.  We are committed to the entire package of a real estate transaction, not just closing the deal and collecting the check.  For this reason, you will find that the majority of the business that happens at Realty World is referral based.  It is because we care  about the person as an individual who just so happens to be in the middle of buying or selling real estate.

If you are not receiving personalized care from your agent, give any one of us a call and we will change that.  You will end up with a new batch of friends and a transaction that is truly gratifying.